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What Ice Cream Sundaes and Starbucks’ Via Have in Common
Do you know how to extend your product offering? Here are 5 factors to consider based on ice cream sundaes and Starbucks Via. Includes checklist to help you The post What Ice Cream Sundaes and...
View ArticleWhat’s in a Name? Don’t Ask Starbucks
What's in a name? Would that which we call Starbucks by any other name still smell like Pikes Place ® Roast? For Starbucks customers and fans, changing the logo, name or brand isn’t an insignificant...
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Why Brands Matter (And Size Doesn’t) [Research]
Branding isn’t only for major consumer-oriented products (aka CPG products). Business-oriented products (aka B2B), services, not-for-products and solopreneurs also have brands that augment the value...
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Is Your Global Brand Lost In Translation?
How consistent is your global brand? Is it lost in translation to local markets? 2 coffee examples (Starbucks & Juan Valdez) are examined with photos. The post Is Your Global Brand Lost In...
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Location And Branding: Customer Experience At Its Best
Maximizing your location and brand to drive customer experience and increase sales? 5 location and branding attributes to assess with tips. The post Location And Branding: Customer Experience At Its...
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